A mix of articles this week. Leadership, Twitter ninjas and customer service are all covered. If you have any involvement in selling to Millennials, then I definitely recommend you take time to read the survey results in this first article. Very enlightening.
Millennials Trust People Over Brands – Bazaarvoice
Millennials will have more spending power than any other generation by 2017. According to new a study released by Bazaarvoice, Millennials shop in a whole new way from previous generations. The study finds that while all generations trust opinions of other consumers over brand messages, Millennials are far more dependent on these opinions when making purchases and unlike their forebears, are just as likely to rely on the experiences of strangers they consider “people like them” as trusted friends and family. (Read full story)
Bringing Out The Best In Guests, Brings Out The Best In Frontline Colleagues – Doug Kennedy
Make it your team’s job to turn things around for guests at the end of their long journeys or stressful and tiring travel experiences. Not only will it make for a brighter day for the guests, but your staff will end up meeting many more cheerful and smiling guests throughout their day. The little things that hospitality professionals do every day mean so much to those on the other side. (Read full story)
Leadership And The Art Of The Alley-Oop – Blake Atwood
If leadership is helping someone else achieve a goal, there is no better metaphor than the alley-oop. In a few pulse-pounding seconds, the lessons fly at you like a blocked ball swatted five rows deep. (Read full story)
How To Survive A Meeting With The CEO – Dan McCarthy
Most employees NEVER get to have a meeting with the CEO of their company. So if you do, it’s a one-shot deal that you don’t want to screw up. After all, exposure is a double-edged sword, and many CEOs and senior executives have short attention spans but long memories. (Read full story)
How To Become A Twitter Ninja In Less Than 30 Minutes A Day – Michael Hyatt
Twitter is one of key tools in my platform toolbox. It represents about 21 percent of my blog referral traffic. In terms of the return, I don’t know of a better investment. Yet, I spend less than thirty minutes a day on Twitter. I don’t know where else I could impact that many people with so little effort. The key is using the right strategy and the right tools. Here’s what my daily routine looks like, Monday through Friday. (Read full story)
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